Overview
Every pharma company maintains a list of doctors (HCPs) they meet and interact with. However, situations often arise where multiple sales representatives from the same company meet the same doctor. This can result in a significant number of duplicate entries in the doctor database. From the company’s perspective, it is crucial to maintain a clean and accurate database to calculate aggregate spending on each doctor. Duplicate records are one of the primary bottlenecks in achieving this goal.
VSM’s Role in the Project
Our client faced this challenge, and we provided them with a comprehensive solution to identify and eliminate duplicate records from their doctor database.
Key Steps Taken:
- -Initial Cleanup: We conducted an extensive exercise to clean and validate the entire database for the first time.
- -Ongoing Maintenance: We implemented a process to maintain the database on an ongoing basis. This includes:
- -Validating all new entries against the existing database to prevent duplicates.
- -Periodically updating the database to ensure its accuracy and relevance.
Benefits of Our Services
The following benefits were achieved through our services:
- -50% Reduction in Doctor Database Records: Duplicate entries were eliminated, significantly reducing the database size.
- -Advanced Profiling Enabled: A unique and accurate database allowed for advanced profiling of doctors.
- -Enhanced Prescription Monitoring: The cleaned database facilitated interrelation with prescription monitoring, enabling better doctor potential evaluation.
- -Accurate Aggregate Spend Evaluation: The exercise made it easier for the client to calculate the aggregate spend on each doctor.
- -Cost Savings: By eliminating duplicates and improving database accuracy, the organization realized significant savings in sales force costs.
This solution not only streamlined operations but also provided valuable insights for better decision-making and strategic planning.