Retail Chemist Prescription Audit (RCPA)
Unlock Market Insights with Advanced RCPA Tracking
RCPA revolutionizes pharma sales by capturing real-time prescription data from pharmacies, delivering unmatched visibility into market share and competitor activity. This powerful tool analyzes prescribing trends, benchmarks brand performance, and identifies key drivers of competitors' success—empowering teams to refine strategies, optimize marketing, and strengthen their market position with data-driven precision.
Transforming Chemist Insights into Competitive Edge
Brand wise competitor data
Gain a competitive edge with Keacyte's RCPA module – track brand-wise competitor insights and map doctor-chemist relationships with precision.
RCPA Entry
Keacyte's RCPA Entry lets reps capture doctor-wise prescriptions from chemists, unlocking deep insights into brand performance and competitor trends. Empower your field force with smart tracking, seamless data entry, and a robust approval workflow for strategic decision-making.
Your Competitive Edge in Prescription Intelligence
By capturing real-time prescription data from retail chemists to reveal competitor activity and prescribing trends. Gain granular insights by tracking doctor-level prescriptions, analyzing market share by brand/territory, and identifying key competitors. Our smart validation system prevents duplicates while maintaining audit trails, and flexible workflows allow controlled data edits. With these powerful analytics, you can optimize marketing efforts and territory planning with confidence—turning prescription patterns into actionable growth strategies.
Popular Features
Competitor Mapping & Chemist-Doctor Intelligence
- Brand-wise competitor mapping with up to 5 competitor brands linked per product and validations to avoid duplicates
- Chemist-to-doctor mapping with multi-select and de-map options, including active status filters and date tracking
- Easy creation and editing of Competitor and Competitor Brand Masters, supporting soft deletion for audit history
- Supports flexible brand–molecule–competitor combinations, allowing deeper prescription behaviour insights
RCPA Data Entry & Workflow Management
- RCPA entries allow brand-wise, doctor-specific Rx capture with competitor brand input, molecule info, and remarks
- Multiple Rx period types like Monthly, MTD, Weekly, configurable during implementation from master table
- Approval-based workflow and unlock option with admin controls, locking rules, and audit trail of changes
- Available across local and web apps with save draft, edit, and final submission workflow for field force teams
Frequently Asked Questions
Powerful alone, even better together.
Each product in the platform is connected to the same underlying customer platform. Although our products are powerful on their own, the real magic happens when you use them together.
Keacyte Pulse
Boosts field productivity with activity tracking. Facilitates collaboration among team members during field visits, allowing them to work together on joint calls. Boosts field productivity with activity tracking.
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