Maser Data Management (MDM)
Centralize, Cleanse & Control – Master Data Made Easy
Keep all your critical data—doctors, chemists, and customer universes—in one reliable system. Keacyte’s Master Data Management module enables seamless uploads, real-time edits, and smart validations to prevent duplicates. With user-friendly upload screens and universe-level controls, your data stays accurate, consistent, and actionable. Give your teams the power of clean, centralized data at their fingertips.
One Source of Truth – Master Your Data with Kea
Doctor
Seamlessly manage doctor records with smart validations and real-time updates. Admins can easily upload or modify documents to keep profiles always up to date.
Chemist
Effortlessly manage complete chemist profiles including name, registration number, unique code, and address. Ensure data accuracy and easy access with centralized uploads and smart validations.
Stockist
Seamlessly manage stockist and distributor details with unique codes, contact info, and region mapping. Stay organized with easy uploads and real-time updates for smooth secondary sales tracking.
Hierarchy Management
Effortlessly map your field force with our intuitive hierarchy builder, from Country to Market Area. Ensure clear reporting lines and territory ownership for smooth operations and strategic alignment.
Master Data, Simplified and Centralized
Streamline your operations with Kea’s Master Data Management module—your single source for managing doctors, chemists, stockists, and team hierarchies. Smart upload tools, real-time updates, and universe-level validation keep data clean and consistent. Easily map team structures and territories, ensuring every function runs on accurate, connected data. Clear, reliable, and built for seamless control.
Popular Features
Centralized Customer Master Data
- Manage Doctors, Chemists, Stockists with smart validations and unique IDs.
- Bulk upload and real-time edits ensure accurate, up-to-date customer records.
- Avoid duplication with system-led governance and universe control.
- Enable seamless integration for call reporting, RCPA, and target management.
Hierarchy & Field Force Structuring
- Intuitive Hierarchy Management from Country to Market Area.
- Maintain Area, Employee, Roles, Team & Market Masters with ease.
- Bulk import options for quick setup of salesforce structure.
- Clear mapping of product-team links and visit targets to drive accountability.
Frequently Asked Questions
Powerful alone, even better together.
Each product in the platform is connected to the same underlying customer platform. Although our products are powerful on their own, the real magic happens when you use them together.
Keacyte Pulse
Boosts field productivity with activity tracking. Facilitates collaboration among team members during field visits, allowing them to work together on joint calls. Boosts field productivity with activity tracking.
Learn about Keacyte PulseEngage Suite
The US pharma industry is reassessing CRM software investments to reduce high Total Cost of Ownership (TCO) by adopting cloud-based, cost-effective, all-in-one solutions that ensure compliance, efficiency and affordable.
Learn about Engage SuiteReg-Content Suite
Specialty pharma teams require in-depth training, detailed doctor interactions, high customer retention efforts, and medical team involvement, whereas non-specialty teams rely on minimal training, brand reminders
Learn about Reg-Content SuiteExperience Today with Keacyte
Start with the one stop solution for Commercial Excellence and Compliance. Explore our products